A Marketer’s Guide to NFTs and the Metaverse

504 4 minutes read

Will non-fungible tokens have a place in the metaverse?

Ever-evolving technology triggers changes in sectors like gaming and online marketing. This situation provides a competitive market, as 92% of UK adults had used the internet recently in 2020.

Effective digital marketing, such as services from DSF SEO company, can help make your company more visible on the internet through benefits like higher rankings on crucial search engine results pages (SERPs).

Online marketers should also know about innovative ways to advertise online. Future options may include non-fungible tokens (NFTs) and the network of 3D virtual worlds known as the metaverse.

Read on to learn how marketers may leverage NFTs and the metaverse as effectively as possible.

Table of Contents

What Exactly Are NFTs and the Metaverse?

Before discussing the potential relationship of NFTs in the metaverse, it’s crucial to clarify their form and function.

NFTs

NFTs have been trending in recent years in various sectors of the digital space, including esports. What are they all about?

NFTs are cryptographic assets with unique identification codes and metadata on a blockchain. A blockchain is a digitally distributed public account across a network.

NFTs have some similarities to cryptocurrencies, but they’re different. The main difference is you can’t trade or exchange NFTs at equal value.

Cryptocurrencies like bitcoin are fungible tokens that are all identical so that you can use them for commercial transactions.

In 2014 the first-ever NFT, Counterparty, was founded as a peer-to-peer (P2P) financial platform. Projects included a trading card game.

The Metaverse

The metaverse was the concept of a venture capitalist and writer named Matthew Ball. It’s a network of real-time 3D worlds and simulations.

In other words, the metaverse is a hypothetical internet supporting online 3D virtual environments. The components involved include:

Personal computers
Virtual reality headsets
Augmented related headsets

Games like Fortnite and Roblox include features that may later function as elements of the metaverse. They include virtual avatars that interact with other players and their virtual environment.

How Are the Metaverse and NFTs Related?

Today the most popular forms of NFT include digital art. In 2021, the digital artist known as Beeple sold an NFT of his work for $69 million at Christie’s auction house (New York City).

However, the metaverse allows marketers to leverage NFTs’ potential in several other ways.

Morgan Stanley, the multinational investment bank, projects that NFTs may potentially skyrocket to a $56 billion market by 2030 due to demand for the metaverse.

The growth of virtual avatars may cause the demand for virtual fashion to surge. Fashion is among the easiest methods for personalising avatars within the digital space.

Consider the thriving markets of virtual games like Fortnite. The battle royale title was released in 2017 and became among the top video games in terms of esports earnings.

The Metaverse’s Potential Impact on Digital Marketing

It’s been nearly three decades since the first-ever banner ad appeared on the internet. The early online advertising led to a basic landing page sharing information about the telecom giant AT&T.

Online marketers should consider that some industry experts project that the metaverse’s creation is highly likely.

So marketers must prepare for its development and impact on the placement of an online advertisement.

Virtual Reality (VR)

Scientists invented virtual reality in the 1950s. Inventors developed the first VR head-mounted display (HMD) system, The Sword of Damocles, in 1968.

VR has a vast potential in the metaverse, creating a more immersive experience for current and potential customers. Online customers can also play an active role in processes, including product development.

Augmented Reality (AR)

The main difference between AR and VR is AR adds elements to a person’s vision instead of taking it over like VR. AR enhances your physical environment by adding features like data, images, and animations.

Some well-known examp[les of AR include smart glasses like Google Glass and the mobile game Pokemon Go.

Augmented reality can enhance your shopping experience if you buy a suit or dress or test drive a new car. You also don’t have to leave your home!

You can also use AR for in-store shopping, adding more information and features.

Branding

The metaverse offers potential branding marketing opportunities, including virtual message boards and billboards.

NFTs will also have a massive role through personalised avatars with virtual clothing and spaces like homes. Online companies can provide branded virtual content for customers.

This process can allow companies to delve into online spaces like digital art and virtual apparel. However, keep in mind the process goes beyond creating digital versions of merchandise.

Final Thoughts

According to some industry experts, creating the metaverse is virtually inevitable. A meshing of 3D worlds offers a wide array of marketing opportunities.

The metaverse may become a game-changer in the digital world in terms of economic and social experiences.

NFTs’ role in the metaverse is unclear, including whether they’d be the building blocks of the metaverse. However, the metaverse and NFTs, whether through avatar clothing or digital art, may open up new worlds in the digital marketing space. That’s crystal clear.

Check out Tech Times to see our available job opportunities in the esports and market industry. We offer global roles ranging from entry-level candidates to senior leaders.

At Hitmarker, we earnestly wish you the best of luck in your job search! We’ll always be here if you need us.